Shipping Arabia, October 21, 2026 – Saudi Arabia’s Faisal M. Higgi & Associates Co. Ltd. has officially introduced FMH Marine Services as its new brand identity at the Saudi Maritime & Logistics Congress 2026. Effective October 20, the rebranding marks a new phase in the company’s development as it seeks to strengthen its market positioning, expand its maritime and logistics capabilities, and support its long-term growth strategy.
The FMH Marine Services brand identity reflects the company’s ambition to build on its established operations while pursuing new commercial opportunities in Saudi Arabia’s maritime sector. The company confirmed that the change represents a new corporate brand identity, while its registered company and legal entity remain unchanged.
The announcement also aligns with Saudi Vision 2030 and the Kingdom’s wider economic transformation, including ongoing investments in maritime infrastructure and international trade development.
FMH Marine Services Builds on Nearly Four Decades of Operations
Faisal M. Higgi & Associates Co. Ltd. has operated continuously in Saudi Arabia since 1988, providing maritime and logistics services across all ports in the Kingdom.
The company’s service portfolio includes ship agency, special project cargo handling, customs clearance, supply and procurement, and logistics support. Through these activities, FMH provides customers with a single point of contact for various maritime and logistics requirements.
The introduction of FMH Marine Services reflects the company’s intention to further develop these capabilities while strengthening its commercial relationships and pursuing new partnerships.
According to the company’s announcement, the rebranding extends beyond a visual identity change. It represents a broader strategy to enhance service capabilities, strengthen operations, improve the customer experience, and reinforce FMH’s position within Saudi Arabia’s maritime and logistics industry.
The company also aims to build on its existing business foundations while adapting to opportunities arising from the Kingdom’s expanding maritime infrastructure and growing international trade activities.
Rebranding Supports Growth Strategy and Saudi Vision 2030
The FMH Marine Services rebranding comes as the company positions itself to participate in Saudi Arabia’s evolving maritime and logistics landscape.
Its strategic direction focuses on strengthening operational capabilities, developing commercial partnerships, and supporting customers across the shipping and logistics sectors.
The company views Saudi Arabia’s economic transformation and maritime infrastructure investments as important elements of its long-term development strategy.
Commenting on the announcement, Abdulaziz Higgi, Managing Director of FMH, said:
“FMH’s new brand identity represents an important step in our company’s evolution in the local and international markets. We are proud of the foundations on which the business has been built and of the relationships we have developed over the years. As we look ahead, our objective is to build on that heritage with a clear vision, stronger capabilities and an even greater commitment to our clients and partners.”
Strengthening FMH’s Maritime and Logistics Presence
The launch of the FMH Marine Services brand identity represents the beginning of a new chapter for the Saudi maritime services provider.
While retaining its existing legal structure, the company aims to reinforce its corporate identity and strengthen its role in the Kingdom’s maritime and logistics market.
Its development strategy includes expanding service capabilities, improving operational performance, and building stronger relationships with clients and industry partners.
Through these initiatives, FMH seeks to contribute to Saudi Arabia’s ambitions to strengthen its position as a regional and international maritime and logistics hub.
The company reaffirmed its commitment to serving customers and partners while continuing to develop its maritime and logistics services across Saudi Arabian ports.
Source: FMH Marine Services